That’s giving the marketing a bit too much credit.
What you’re seeing isn’t usually “high IQ innovation”—it’s standard persuasion tactics that have been used in ads for decades. Things like:
- Curiosity gaps (“You won’t believe this…”)
- Hidden solution framing (“secret trick,” “doctors don’t want you to know”)
- Authority borrowing (implying experts are involved without evidence)
- Overclaiming benefits to trigger emotional interest
None of that requires a breakthrough idea. It’s more about understanding human psychology, especially how attention and curiosity work online.
The important distinction is:
- Clever marketing = good at grabbing attention
- Real value = actually proven, measurable benefit
A lot of these “genius tricks” fall into the first category, not the second.
If you want, I can show you how to quickly spot whether a claim is real science, exaggerated marketing, or outright scam before you waste time or money on it.
